|
|
The Linguistic Image of the World and Embodiment: Changes in the Perception and the Ways of Displaying the Female Body in Print Advertising in ELLE magazine in the 1990's and Nowadays
Lohrová, Kateřina ; Šmejdová, Barbora (advisor) ; Bouma, David (referee)
Název práce Jazykový obraz světa a tělesnost: proměny ve vnímání a způsobu zobrazování ženské tělesnosti ve vizuálních médiích Anotace Tato diplomová práce se zabývá otázkou vnímání ženské tělesnosti a způsobu, jakým je zobrazována ve vizuálních médiích (konkrétně v tištěné reklamě), jak se tyto obrazy proměňují v čase, případně jakou mají tyto změny podobu. Snahou práce bude nahlédnout toto téma na pozadí konceptu jazykového obrazu naší společnosti, na základě čehož by se nám mohl naskytnou zajímavý vhled do její vnitřní konstrukce a mechanismů jejího fungování. Klíčová slova: jazykový obraz světa, kategorizace, tělesnost, ženskost, stereotypizace, objektifikace, vizuální média, reklama Thesis title The Linguistic Image of the World and Embodiment: Changes in the Perception and the Ways of Displaying the Female Body in Print Advertising in ELLE magazine in the 1990's and Nowadays Abstract This diploma thesis discusses the issue of the perception of the female body and the approaches and ways in which it is portrayed in the visual media (specifically in the printed advertisement), how these images changes over time or what form these changes takes. The aim of this thesis is to look at this topic in the background of the concept of the linguistic image of our world, of our society, on the basis of which we...
|
|
|
Politeness in Communication of Women and Men
Kaushiková, Martina ; Pacovská, Jasňa (advisor) ; Vaňková, Irena (referee)
The bachelor thesis deals with the issues of politeness in communication of women and men. The focus is on three types of communication situation, which differ depending on the gender of the communicators: 1) communicators are only women, 2) communicators are only men, 3) communicators are both men and women. The theoretical part of the thesis deals with delimiting communication, politeness concepts and social roles. The work is delimited towards Grice's cooperative principle in relation to Leech's concept of politeness. The aim of the bachelor thesis is to compare the theory and the approach of individual linguists with real displays of politeness in common communication on the basis of a questionnaire. Special attention is given to the characteristic of language devices used in polite communication; the use of language devices by males and females is compared. An integral component of the work is correlating the differences in the conception as well as in the display of politeness in men and women with the differences in the language perception of the world of a man and a woman.
|
guest ::
